After all, size does matter!
Why a small agency does not necessarily mean small performance – a look behind the scenes of one of our most recent projects
There are projects where, even after many years in the agency business, you can pause and say: this is exactly why we do what we do. Today, I would like to present one such project – not to celebrate ourselves, but to illustrate what a small but highly specialised full-service agency can achieve when clear processes, focus and passion come together.
Many of you know that we are a relatively small team. However, what we hear time and again is that outsiders find it hard to believe the enormous capacity we deliver on a daily basis. Such a small agency and such a broad range of services? And all at a consistently high level of quality? And at such impressive speed?
That's exactly why I'd like to use the example of our full-service client API Transfer Technologies to demonstrate what our team actually achieves.
You can find the website at www.apitransfer.com
A project that showcases our range of services
For this client, we not only handle individual disciplines, but also the entire brand and marketing communication.
This starts with strategic positioning, continues with design, web development and content, and extends to video, photography, technical documentation and digital systems.
The website itself is only one part of this overall package – but a particularly impressive one.
Modern, responsive, technologically up-to-date
For the current website, we made a conscious decision to consistently utilise the latest technologies and combine them with our own software solutions. The result is a modern, dynamic and fully responsive corporate presence that works seamlessly across all device types and sizes.
But today, a modern website is more than just a pretty layout. That's why we built the system with structured data, modular components and scalable frameworks. This allows extensions to be integrated quickly and cost-effectively – a major advantage, as this project has grown massively over the last year.
A new dimension of multilingualism
An essential component was the creation of a truly global web presence.
The site now includes:
- six language versions (English, German, French, Italian, Spanish, Polish)
- a total of 672 published subpages
- more than 2,000 content articles
All of this content was created and structured manually by us and maintained using an efficient translation workflow. We rely on AI-supported pre-translation, which is then reviewed and finalised by the customer's respective country hubs.
The scalability of this system allows new markets or languages to be added at any time without technical obstacles.
And thanks to the intelligent use of our numerous AI tools, we are even able to produce entire videos, including voiceovers, in a language quality that is almost indistinguishable from real speakers.
And we do this in the shortest possible production times and, if necessary, with photorealistic AI video sequences.
Here is a demonstration:
English:
German:
French:
Italian:
Spanish:
Polish:
Impressive, isn't it? ;)
Now imagine the effort that would have been involved in this production just a few years ago. And yes, we really do use only the best AI tools, as you can hear here.
Fun fact: even the camera movement at the beginning of the videos was created by us using AI from two still images.
Making complex products visible and tangible
We are particularly proud of our specially developed 3D gallery based on WebGL. It allows users to experience API Transfer Technologies' products – in particular more than a hundred different foil colours – in an interactive, dynamic and immersive way.
The presentation is not only visually striking, but also functionally well thought-out: it is linked to the customer's entire product catalogue via specially developed frameworks and is, of course, available in all language versions.
In addition, there is an AR function that allows customers and visitors to view the products in a real-world environment. We have even implemented VR compatibility, although this is of course more of a gimmick than a must-have.
The 3D gallery can be found here: https://www.apitransfer.com/en/products/colour-gallery
Due to the great interest and acceptance among customers and employees, we recently developed a second 3D gallery – this time for licence plate films, which is also fully multilingual, dynamic and flexibly expandable.
This can also be experienced live at: https://www.apitransfer.com/en/key-markets/number-plates-and-vehicle-licensing
And further implementations – for example, for hyper-realistic 3D representation of print samples – are already in the works.
In the area of these hyper-realistic, immersive and browser-based 3D models, we can already count ourselves among the market leaders. When it comes to 3D models in the field of packaging and print finishing in particular, we are virtually unbeatable thanks to our more than 35 years of experience in the printing and packaging industry, our knowledge of every single printing and finishing process, all materials and technologies, and our ability to recreate all substrates and effects immersively and in the highest display quality in the form of our digital twins.
Our models are always optimised for optimal performance with the smallest possible file sizes, can be displayed on almost all modern devices and thus make even the most complex print finishes accessible from a distance. We would be happy to show you what is possible here.
Data protection as a basic requirement, not an obstacle
Despite the seamless integration of modern tools such as Google Analytics, HubSpot and a newsletter system, the entire site is 100% GDPR-compliant. On our recommendation, we also operate the newsletter system on-premise on the customer's own servers, which ensures maximum control and the highest success rates with maximum data economy and legal certainty. Data protection is not a hindrance, but part of our quality promise.
A note on this:
We generally advise our customers NOT to use common tools such as Google Analytics, external CRM tools such as Hubspot or even cloud services for sending newsletters such as Mailchimp. If the customer still wishes to do so, as in this case, we ensure that these tools are used in the most compliant manner possible.
This means that we ensure, for example, that Analytics is only integrated after approval by the website visitor, that Hubspot is integrated via an API interface and not directly into the website, as in the present case, that customers from the EU must switch to the EU clouds now offered by providers, and that instead of questionable external cookie disclaimers, managers or banners, we always use our own tools installed locally on the customer's server.
For websites that are truly GDPR-compliant, we have our own newsletter, analysis and tracking tools in our portfolio that are at least as powerful and can be integrated into the customer's own servers in a manner that is absolutely legally compliant. These tools do not transfer any data to other servers or services, thus enabling absolute data security and economy.
With our newsletter engines in particular, we also achieve much higher success and response rates than would ever be possible with external solutions.
When we say full service, we mean full service
Our work on this project is not limited to design and technology.
On the contrary: we created all the content, retouched or photographed all the images ourselves, produced all the videos, developed the corporate design, designed all the print products, technical documents and data sheets, and took over the newsletter campaigns in their entirety.
We can also take care of the selection and installation of the infrastructure, server management, the necessary IT maintenance work, project management, SEO and SEM, and even the entire marketing, including social marketing, press and public relations, and much more.
And this doesn't just apply to the past – we usually continue to support our projects on an ongoing basis. Content, updates, additional language versions, optimisations, analyses: Everything from a professional source, efficiently and at fair prices.
We are able to serve or replace entire departments of our customers. Strategy and corporate development, marketing, branding, design in all its facets, IT including software and app development, photography, video production, content creation, translation, and much more.
Don't believe that? We've been doing it every day for many years, highly efficiently and successfully. And when our clients calculate how much they save through our efforts and increased efficiency, they love us even more. ;)
And all this alongside many other client projects
It is important to understand that this project is just one of many. We serve other clients with the same intensity, care and dedication. And with the same success for all clients. We are also happy to show you this using real examples.
There is a simple reason why this is possible:
Our process chains are extremely short. Without long coordination loops or internal bureaucracy, we can use almost all of our working time productively. Decisions are made quickly, solutions are found immediately, and the results speak for themselves.
And this is precisely what we owe to our ‘size’. Thanks to our conscious decision to remain small despite our enormous service potential, we are exactly what the market currently needs. We are fast, powerful and optimised for performance. Like an offshore racing boat that is suitable for all waters, with a wealth of technology on board and experienced pilots.
And thanks to our minimal size, we are also cheaper than most of our competitors and beat our customers' internal departments by a mile – not only in terms of price, but also in terms of speed, quality and experience.
What sometimes looks like magic from the outside is simply everyday life for us as a well-coordinated, experienced and efficient unit.
We have capacity – and we choose carefully
Aktuell genießen wir noch den Luxus, uns die Projekte aussuchen zu können, an denen wir arbeiten. Das ermöglichWe currently enjoy the luxury of being able to choose the projects we work on. This allows us to focus on enquiries where the chemistry is right and where we know that we can achieve something great together with our customers.
If a project gives us a good feeling from the very first meeting and we recognise that our work is appreciated, that we are trusted and that we are allowed to actively participate in the reorientation of our clients, we do everything we can to make these clients successful.
Don't settle for less!
If this project, our way of working or even our range of services has piqued your interest and you are interested or even ready to take a big step forward with your company together with us in the future, I look forward to hearing from you without obligation.
But one thing is important to me: Please don't pigeonhole us as a web design company after reading this article. That is only a small part of our comprehensive range of services – and we are just as precise, just as meticulous (which for me is a talent and not a dirty word) and just as quality-oriented in all areas.
Always in the interests and at the service of our customers!
We would be happy to present our complete range of services to you and show you how we work and what makes us so different and so special.
