Label design, Refinement, Project management, Web design, Tutorials
WEILBURGER Graphics - Production SA Wine label with relief varnish effect
In order to demonstrate the application possibilities of new effect varnishes developed by WEILBURGER Graphics, an elaborate project to design a sample series of four different demo packaging and labels was implemented in cooperation with Weilburger, Permapack and CCL.
The final sample series includes a sachet with a tactile matt-gloss effect, as well as paper-based tubes with a tactile surface to implement the demo packaging and an SA wine label with a sand structure and an SA wine label with a relief varnish effect to implement the labels.
The SA wine label with relief varnish effect on an uncoated substrate
The goal of the wine label project was to create a strong visual and tactile contrast through the targeted interplay of the natural substrate surface, the hot embossing and the tactile relief varnish. For this reason, the possible applications of SENOSCREEN® UV RELIEF GLOSS LACQUER FOR UNCOATED PAPER 82R 3811 were combined with uncoated self-adhesive label substrates and a metallized hot transfer application in narrow web offset printing. Printing was carried out at CCL on a Nilpeter MO4 with offset/flexo units (interchangeable) plus two rotary screen printing units and two units for hot stamping on an uncoated Fasson Rustique Blanc/S2030/BG45WH permanent self-adhesive label paper. We agreed on a red wine label as the theme for this demo project.
Based on an existing die-cut label size, a background matching the theme was first designed. It should be noted that a second wine label was to be produced on a coated substrate and that both labels should have a similar and matching design. For the wine label to be designed here, the theme was red wine, for the second label the theme was white wine. For the color harmonies, we mainly used red colors tending towards Bordeaux, as well as black as a shade from the 4C Euroscale color space. A muted red was also chosen for the lettering on the label, while the trunk and branches of the wine logo were designed in black for maximum contrast. In addition, the grey also contained in the WEILBURGER Graphics corporate design was used as the special color Pantone Cool Gray 7C to avoid a disruptive screen in the grey tone, as achromatic screens in black in particular can quickly have a disruptive effect in the final printed image. As the finishing motifs on both labels should also form a final unit, a line drawing of grapes/vines was chosen as the motif for the label.
We decided to use a fictitious umbrella brand so that the demo packaging and labels could be communicated as a coherent unit. The name TERRET was chosen as the name of this brand. Naturally, we carried out an extensive trademark search beforehand. TERRET is an already well-known, typical and historically evolved type of wine that is no longer used very often today. Both labels could therefore be produced under the fictitious brand TERRET WINE.
Of course, we have once again programmed landing pages for the various packaging and labels. These are available in German and English and contain all the information on the respective projects.
To use the landing page of the SA wine label with relief varnish effect, a QR code was generated again, as already known from previous projects, which you can find at the bottom right of the label. Simply scan it with your smartphone and you will be redirected to the correct page on your smartphone.
If the label is not available in physical form, it is of course possible to access the pages in the conventional way. Simply follow the following link.
The landing page with all the information about the SA wine label with relief varnish effect can be found here:
In order to contribute to a better understanding of our selected projects, or to be able to reproduce them in a modified form if necessary, we have prepared detailed explanatory tutorials for each of them. These contain various requirements, as well as other important information - such as the WEILBURGER Graphics varnishes used, or the print layout used - for each project.
The tutorial for SA wine label production with relief varnish effect can be found via the following link: