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Project:

Customer:
WEILBURGER Graphics

Category:
Label design, Refinement, Project management, Web design, Tutorials

WEILBURGER Graphics - Production SA Wine label with sand structure

In order to demonstrate the application possibilities of new effect varnishes developed by WEILBURGER Graphics, an elaborate project to design a sample series of four different demo packaging and labels was implemented in cooperation with Weilburger, Permapack and CCL.

The final sample series includes a sachet with a tactile matt-gloss effect, as well as paper-based tubes with a tactile surface to implement the demo packaging and an SA wine label with a sand structure and an SA wine label with a relief varnish effect to implement the labels.

 

The SA wine label with sand texture on a coated substrate

The goal of the wine label project was to create a strong visual and tactile contrast through the targeted interplay of UV gloss coating, hot stamping and the tactile sand texture coating. For this reason, the application possibilities of the SENOSCREEN® UV RELIEF EFFECT LACQUER TEXTURED SAND 22R 7810 were combined with gloss-coated self-adhesive label substrates and a metallized hot transfer application in narrow web offset printing. Printing was carried out at CCL on a Nilpeter MO4 with offset/flexo units (interchangeable) plus two rotary screen printing units and two units for hot stamping on a coated Fasson Castgloss FSC/RH9x/HG65 Permanent self-adhesive label paper. We agreed on a white wine label as the theme for this demo project.

 

Design

Based on an existing die-cut label size, a background matching the theme was first designed. It should be noted that a second wine label was to be produced on an uncoated substrate and that both labels should have a similar and matching design. For the wine label to be designed here, the theme was white wine, for the second label the theme was red wine. We used bright and friendly colors - primarily yellow and red - from the 4C Euroscale color space as color harmonies. We chose a rich green from the Weilburger corporate design as a contrasting color for the font and logo on the label. In addition, the grey also contained in the WEILBURGER Graphics corporate design was used as the Pantone Cool Gray 7C spot color in order to avoid a disruptive screen in the grey tone, as achromatic screens in black in particular can quickly have a disruptive effect in the final printed image. As the finishing motifs on both labels should also form a final unit, a line drawing of grapes/vines was chosen as the motif for the label.

We decided to use a fictitious umbrella brand so that the demo packaging and labels could be communicated as a coherent unit. The name TERRET was chosen as the name of this brand. Naturally, we carried out an extensive trademark search beforehand. TERRET is an already well-known, typical and historically evolved type of wine that is no longer used very often today. Both labels could therefore be produced under the fictitious brand TERRET WINE.

 

Landing page

Of course, we have once again programmed landing pages for the various packaging and labels. These are available in German and English and contain all the information on the respective projects.

To use the landing page of the SA wine label with sand structure, a QR code was generated again, as already known from previous projects, which you can find at the bottom right of the label. Simply scan it with your smartphone and you will be redirected to the correct page on your smartphone.

If the label is not available in physical form, it is of course possible to access the pages in the conventional way. Simply follow the following link.

 

The landing page with all information about the SA wine label with sand structure can be found here:

To the wine label overview

Tutorials

In order to contribute to a better understanding of our selected projects, or to be able to reproduce them in a modified form if necessary, we have prepared detailed explanatory tutorials for each of them. These contain various requirements, as well as other important information - such as the WEILBURGER Graphics varnishes used, or the print layout used - for each project.

 

The tutorial for SA wine label with sand structure production can be found via the following link:

 

German:
English:

Finally, we published articles on the progress of the project on the respective WEILBURGER Graphics social media channels.

 

You can find WEILBURGER Graphics' social media channels here:

To the LinkedIn channel
To the Facebook channel
To the Twitter channel