Packaging design, Refinement, Project management, Web design, Tutorials
WEILBURGER Graphics - Tube production
In order to demonstrate the application possibilities of new effect varnishes developed by WEILBURGER Graphics, an elaborate project to design a sample series of four different demo packaging and labels was implemented in cooperation with Weilburger, Permapack and CCL.
The final sample series includes a sachet with a tactile matt-gloss effect as well as paper-based tubes with a tactile surface to implement the demo packaging and an SA wine label with a sand structure and an SA wine label with a relief varnish effect to implement the labels.
Environmentally friendly tubes with a tactile surface
The goal of the tube project was to demonstrate the use of the SENOWEB® UV FILM MATT LACQUER TEXTURED SAND FP UV 5-24/002 A in combination with new, more environmentally friendly and digitally printable tube laminates based on alternative materials. Printing was carried out at Permapack on an HP Indigo WS 6800, 6-color Electro Ink on an innovative Stora Enso Natura Shape paper-based tube laminate and finished on a Gallus RCS-10, 330 mm. To support the ecological approach of this substrate visually and haptically and to enhance the shopping experience for end customers, the tube is given an exceptionally rough and natural-looking surface thanks to the sand-textured coating used. The demo project was thematically positioned in the cosmetics industry.
Based on a previously supplied die-cut contour and technical specification, we first designed a background to match the theme. Here we used graphic implementations of different plant leaves - matching the fictitious product name "Autumn Leaves" - which were designed in color harmonies of bright and friendly colors of the red, yellow and margin spectrum. In order to explain the choice of the leaves motif, we must first make a digression into the brand used for the pattern series.
We decided to use a fictitious umbrella brand so that the demo packaging and labels could be communicated as a cohesive unit. The name TERRET was chosen as the name of this brand. Naturally, we carried out an extensive trademark search beforehand. TERRET is a well-known, typical and historically evolved type of wine that is no longer widely used today. In order to be able to use this brand name, which actually refers to the winery, in cosmetics, we took advantage of a brand trend that has been established by winegrowers over the last few decades: the profitable marketing of residual materials from winegrowing and wine pressing in the form of additional products such as cosmetics. By slightly modifying the fictitious TERRET WINE logo to TERRET GARDEN, an equally fictitious family brand is created in the cosmetics sector. The choice of leaves thus symbolizes the successful implementation of the sustainability of the products within the tubes.
Of course, we have once again programmed landing pages for the various packaging and labels. These are available in German and English and contain all the information on the respective projects.
To use the landing page of the tubes with haptic surface, a QR code was generated again, as already known from previous projects, which you can find on the back of the tubes. Simply scan it with your smartphone and you will be redirected to the right page on your smartphone.
If the tubes are not available in physical form, it is of course possible to access the pages in the conventional way. Simply follow the following link.
The landing page with all information about the tubes with haptic surface can be found here:
In order to contribute to a better understanding of our selected projects, or to be able to reproduce them in a modified form if necessary, we have prepared detailed explanatory tutorials for each of them. These contain various requirements, as well as other important information - such as the WEILBURGER Graphics varnishes used, or the print layout used - for each project.
You can find the tube production tutorial via the following link: